Disney+ research

Gates, C. (2019). Disney+: Everything We Know About Disney's Streaming Service | Digital Trends. [online] Digital Trends. Available at: https://www.digitaltrends.com/movies/disney-plus-streaming-service-news/ [Accessed 19 Sep. 2019].

(Gates, 2019)


I think I will use Disney+ as a case study for advancements, for online streaming and companies moving towards this. 

keywords:
'direct-to-consumer streaming video platforms'
'simultaneous streams'

Info I have gathered: 
- The launch date is November 12th, 2019

- it is going to be 7$ a month, (allowing four streaming at once!) which translates to 5.58 Pound sterling (https://www.dollars2pounds.com) 

- Its challenging 'similar high-end streamers.' 

- Will have new films, like 'Frozen 2' and the live-action 'Lion King'
Producing: 25 original series, live action spin-offs series to the star wars films, called 'The Mandalorian'
and will have the whole of the Disney library on there, including Star wars and Marvel. 
Its main attraction is that it has 'high-profile exclusive content', including animated films 'locked away in a vault'

-Although Disney is a big market, Disney+ will be niche to only Disney; 'Star Wars, Marvel, Pixar, Disney, and National Geographic'- It will become a must have for Star wars, marvel, Disney channel, Disney classic, as it will be the only accessible place to reach these. 

- It will have 7000 episodes/ 400-500 movies but still be way less than all the other streaming services, this shows how much really is available on the streaming markets to watch. 

-Nothing over Pg13 will be shown, however, it will have a target audience of adults and young adults.

- It will have higher technology such as: '4K resolution with HDR support', 'Dolby Vision, Dolby’s dynamic version of HDR that offers evolving content to supported TVs', 'Dolby Atmos support, which provides an immersive, hemispheric soundstage for those with supported hardware', 'both Vision and Atmos are still rarities in streaming land, supported by only a few services like Netflix and Amazon Prime Video, and only with select content.'



For interent/streaming: 
-7000 episodes/ 400-500 movies 
-whole of the Disney library
-Can have four different streams at once
- Better resolution and atmo support.



Against: 
Doesn't have watershed, so it only has pg13 content. 


Quotes:

'In September 2017, Disney announced plans to create its own streaming video service to challenge Netflix, Hulu, and similar high-end streamers. Just over a year later, that service was given a name, Disney+, and we got our first look at the service in all its Disney-fied glory, as well as a price point of $7 per month and a launch date of November 12, 2019.'



'Disney+ is intended to compete with industry leader Netflix and the various other direct-to-consumer streaming video platforms currently available and in development. It won’t have as many movies or television shows as Netflix and its ilk, but Disney hopes to draw customers in with lots of high-profile exclusive content and nearly every movie in Disney’s expansive library, including a number of previously hard-to-find animated features and live-action Star Wars and Marvel Cinematic Universe spin-offs.'

'Several original Star Wars projects are in development for the service, including the first-ever live-action Star Wars series The Mandalorian, which follows the adventures of an outer-space gunslinger shortly after the events of the original Star Wars trilogy. A trailer for the series, which was created by Iron Man director Jon Favreau, recently dropped and has some major The Good, The Bad, and the Ugly vibes. The first season of The Mandalorian will be eight episodes long, and a second season is already in pre-production.

'On the Marvel front, Disney+ will include (at least) seven live-action series tying directly into the Marvel Cinematic Universe, all of which will feature established MCU actors. In fall 2020, Falcon and Winter Soldier will follow up on the end of Avengers: Endgame by showing what happens after Sam Wilson takes charge of Captain America’s shield — and Cap’s legacy. In spring 2021, Loki will tell the story of the alternate-universe trickster god who escaped with the Tesseract during Endgame‘s time-travel shenanigans, while WandaVision will help set up Doctor Strange in the Multiverse of Madness. In fall 2021, Hawkeye will see Jeremy Renner’s Clint Barton train his replacement, a young woman named Kate Bishop.'

'Later, Ms. Marvel, She-Hulk, and Moon Knight will introduce some new heroes to the MCU,'

'Other original Disney+ series include Muppets Now, a “short-form unscripted series,” Monsters at Work, a cartoon based on Pixar’s Monsters, Inc.franchise, a Toy Story 4 spin-off called Forky Asks a Question,  a Hannah Montana revival, and other live-action and animated fare for adults and young adults alike. Certain Fox properties, including Home Alone, are slated for Disney+ remakes, while several unscripted series and original content from National Geographic are also in the works. '

'Disney+ will also have a massive collection of pre-existing content, including new Disney movies like Frozen 2, Toy Story 4, Star Wars: Episode IX — The Rise of Skywalker, and the live-action remake of The Lion King. The record-busting conclusion to Marvel’s Infinity Saga, Avengers: Endgame, won’t be available on Disney+ at launch, but it will be there by December 11, according to Disney’s financial reports.'

'Almost every single movie in the Disney catalog will eventually be available on the service, according to Disney CEO Bob Iger, including all of the animated films previously locked away in the Disney “vault”. The one exception is Disney’s Song of the South, which Disney has buried since the ’80s due to its racially insensitive content (a racist scene from the animated Dumbo will be removed for Disney+, too).'

'Approximately 7,000 episodes of television series and 400 to 500 moviesare expected to be available on the service when it launches, including some of the aforementioned shows and films. Compared to Disney+’s biggest competitor, Netflix, that’s not a lot. According to a study by research firm Ampere Analysis, the Disney+ television show totals only amount to 16% of what Netflix offers. Netflix’s movie library is also eight times bigger than Disney+’s launch lineup. In terms of sheer numbers, Disney+ also falls short of Hulu, Amazon Prime, CBS All Access, and HBO Go.'

'Disney+ isn’t Disney’s only streaming service. Thanks to its acquisition of 21st Century Fox, Disney also controls Hulu, and if you want to subscribe to both, you have options. In addition to the Disney+ stand-alone service, Hulu Senior Vice President Craig Erwich says that you’ll also be able to get Disney+ as a Hulu add-on.'

'However, before long Disney+ will be the only place where you can find some of the biggest franchises in entertainment, making it a must-have for fans of Star Wars, Marvel, the Disney Channel, or Disney’s classic animated features.'

'The service was revealed to offer 4K resolution with HDR support upon its initial unveiling, but news from Disney’s D23 Expo gave cinephiles and A/V fans even more to be excited about. As confirmed by Dolby directly, Disney+ will offer content in both Dolby Vision, Dolby’s dynamic version of HDR that offers evolving content to supported TVs squeeze the best contrast out of each scene, as well as Dolby Atmos support, which provides an immersive, hemispheric soundstage for those with supported hardware.'

'While Dolby Vision is becoming more common, both Vision and Atmos are still rarities in streaming land, supported by only a few services like Netflix and Amazon Prime Video, and only with select content. We don’t yet know what content will boast either of Dolby’s A/V enhancements on Disney+, but if its streaming rivals are any indication, Dolby Vision and Dolby Atmos will likely only be offered for newer original series like The Mandalorian, and possibly newer Disney film releases.'

'In addition, Disney+ will offer four simultaneous streams at once on its service for its basic $7-per-month fee.'

Disney rolled out a long and somewhat star-studded presentation (does Jon Favreau count?) to investors on April 11 to give a first look at its new service, along with some intriguing details. The highlights? Disney+ will debut on November 12, 2019, and will have quite a bit of content, including The Mandalorian and all 30 seasons of The Simpsons, at launch. Canada and The Netherlands get the service on the same day, with Australia and New Zealand getting it the following week.

Disney

✔

 · Apr 12, 2019

Replying to @Disney

Everything's coming up #DisneyPlus! @TheSimpsons will be making #DisneyPlus their exclusive home for streaming, starting at launch.

Disney

✔@Disney

Welcome to the family, @TheSimpsons. #DisneyPlus

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12:58 AM - Apr 12, 2019

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The company also showed off a prototype of its new service’s app, which looks very Netflix-y — but in a Disney kind of way. The smooth and clean interface offers a row of tiles at the top of its home screen differentiating the multiple tiers, including Star Wars, Marvel, Pixar, Disney, and National Geographic tiles for each of the service’s marquee properties.

Disney also shared some other details including a road map for the service’s first year, which is set to include 25 original series (starting with The Mandalorian), a whole slate of films from its vault (including classics like Snow White and the Seven Dwarfs, The Little Mermaid, and Pinocchio), and MCU movies like Captain Marvel, Black Panther, and Avengers: Endgame.

'In June 2019, Morgan Stanley analyst Benjamin Swinburne projected that Disney+ could have 13 million subscribers by the end of 2020, and 50 million subscribers across all of its online video services, which include Disney+, Hulu, and ESPN+. By 2024, the analyst projected that Disney+ could have more than 130 million subscribers. That projection is considered a conservative one, as it has just 10% of broadband-ready homes subscribing to Disney+, as compared to the 25-30% that have Netflix subscriptions.' Disney+ will be available on iOS, Apple TV (tvOS), Google Chromecast, Android, Android TV, PlayStation 4, Roku, and Xbox One at launch. Notably absent from this list is Amazon’s Fire TV platform, but this may get added prior to launch.

If you’re an Apple device owner, or you have one of the many smart TVs and streamers that will feature Apple’s TV App, you’ll be able to subscribe to (and watch) Disney+ within that all-in-one streaming interface. Disney+ will also support in-app purchases on Apple devices. In what could be a sign of things to come, Netflix announced a series of cancellations in late 2018 and early 2019 that brought its five live-action Marvel series to an end following their most recent seasons. Various reports indicated that Netflix and Disney had reached an impasse in negotiating the terms of the series’ continuation on the streaming service, with Netflix looking to reduce costs for future seasons, only for the streaming provider to eventually pull the plug.

In keeping with Disney’s family-friendly approach to programming, there won’t be any R-rated projects available on Disney+, either. Any movies or TVseries that push the boundaries of Disney’s typical PG-13 audience will be diverted to Hulu, according to various reports. This includes titles like Marvel’s Deadpool.

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