Why are the BBC and ITV creating BritBox?
Amol Rajan (2019). Why are the BBC and ITV creating BritBox? BBC News . [online] 27 Feb. Available at: https://www.bbc.co.uk/news/entertainment-arts-47388140 [Accessed 2 Nov. 2019]. (Amol Rajan, 2019) quotes: Two inescapable trends are driving the TV business around the world today - one in consumer behaviour, the other in business strategy. The first is exponential growth in streaming, with an accompanying decline in scheduled TV. The second is consolidation among content providers who are desperately seeking scale. BritBox is a marriage of the two. Read more: BBC and ITV set to launch Netflix rival For the BBC, the iPlayer is still a small part of overall viewing, but the key growth area, especially among the younger audiences who much prefer other digital platforms, particularly YouTube. BritBox will sit alongside the BBC's iPlayer growth strategy. This makes sense, because digital delivery of content is not a zero-sum game: BritBox growth will not b...