video and live streaming facts.

https://techjury.net/stats-about/live-streaming/

 Yanev, V. (2019). Live Streaming Statistics - The Story of a Booming Industry. [online] Tech Jury. Available at: https://techjury.net/stats-about/live-streaming/ [Accessed 21 Sep. 2019].

 (Yanev, 2019)

Live Streaming Statistics Every Marketer Should Keep In Mind in 2019



  • Videos on social media generate 1200% more shares than texts and images


In this day and age, everything is about information and productivity. We prefer to receive as much of it as possible in the shortest amount of time. Few people want to read about the product, just let us see what it can do.

2. 63% of people aged 18-34 watch live streaming content regularly.

 On the contrary, it underlines the shift in interests of the younger generation from the more conventional pre-recorded videos (and the written word) to the new and exciting live ones.

3. 47% of live streaming video viewers worldwide are watching more live videos compared to a year ago.

(Source:eMarketer)
This is according to a survey from May 2018, carried out by the Interactive Advertising Bureau.
More than half of viewers rely on social platforms to watch online streams, compared to 34% who rely on TV networks’ site or app.

Using a live video to promote a product brings a human touch to digital marketing, according to 63% of people.

7. The streaming industry is estimated to reach $124.6 billions by 2025.

(Source: MediaKix)
To put it in perspective, in 2016 the streaming industry was worth $30.29 billion.
It is not merely growing, it is exploding. Live streaming statistics give a clue as to why that is.
With its endless reserve of opportunities – live streaming is the wet dream of every marketer. It is cheap, effective and easy to do.
9. Nearly the same share of Americans prefer to get local news online as the TV.
(Source: Pew Research Center)
Depending on the internet for your daily scoop is most pronounced when it comes to local news.
According to a recent study by the Pew Research Center, 41% of Americans say they prefer to get their local news via TV, and 37% prefer to do it online.

10. 68% of American adults say they at least occasionally get news from social media.

(Source: Pew Research Center)
Social media has become the best way to share information – from cooking recipes and pictures of your pets to important news and upcoming events. People pay attention to these posts, even if they don’t always believe them.
57% of people looking for news on social media actually expect to get largely inaccurate information.

According to the Center for the Digital Future at USC Annenberg and ThePostGame, 56% of those interested in streaming sports would pay more for online streaming than for traditional TV channels.
It’s also not surprising that the younger generations want to get everything online.
Sports fans aged 15-36 say they would pay the most, while older viewers prefer to stick to advertising-based TV networks.


13. 65% of millennials and younger people are consuming sports content on a mobile device.

(Source: Livestream)
To be honest, the only reason I still keep my cable TV subscription is for watching sports. Once it becomes possible to get all sporting events online, I’m joining the cord-cutting crowd.
Millennials are consuming everything through their phones or tablets. Sports content included.
Younger people are also more likely to be attracted by supplemental sports programming – 60% say it is important to them.
Speaking of exclusive content:

14. 87% of audiences would prefer to watch online vs. on TV if it means more behind-the-scenes content.

22. Facebook Watch attracted 400 million monthly viewers in 2018.
(Source: eMarketer)
The success of online video-on-demand streaming platforms is undeniable. Just think of Netflix, Hulu, and Amazon Prime. It was only a matter of time for Mr. Zuckerberg to reach for a piece of the pie.

As of last summer, viewers in 8 Asian countries are only able to enjoy their favorite Spanish teams and players by watching online streams on the social network. These countries are India, Afghanistan, Bangladesh, Bhutan, Nepal, The Maldives, Sri Lanka, and Pakistan.
Facebook already shows Major League Baseball to US audiences at a reported cost of $1 million per game. The content is free, but supported by targeted advertising.
Twenty games of the English Premier League’s next season will be available to watch only through Amazon Prime.
Video has become a must-have tool for marketers. It allows you to communicate information in a more engaging way than conventional means of communication. And if it’s live – even better.

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