Chapter one (edited)

'Tv' is often associated with broadcasting. Broadcasting is the traditional way of consuming television; a 20th-century invention (Anthony, 2017). 
However, within the 21st century, 'TV' has bloomed from broadcast networks and cable into a variety of new platforms, that enable us to experience and exhibit tv in a whole new way. New sources of television include on-demand content, streaming and internet services.

Industry professionals, however, question how TV is going to be affected by current and future advancements. There is uncertainty if the industry is going to continue to survive or die out in the digital revolution of on-demand content and online streaming services (Adalian and Maria Elena Fernandez, 2016). 

The new technology available has caused scaremonger about the TVs industry, a fear if it can persist against technology change. 

Assuredly the industry will continue to transcend, and should not be feared. As David Pattrack (Owens, 2016, p.10) comments, media companies have apprehension towards new technology in fear that it will demolish traditional media. However, they are actually mistaking the opportunities that may arise, and should take advantage of new possibilities. 

Change has always been a constant factor in the industry, as new technology continues to be released. From its beginning in 1926 (the first public demonstration of television) it continuously has been revisioned. Despite new technology developments, it has the power to still remain. Tv's history is as arguably an evolution. Evolving  From being pictures using telephone lines to electronic images recording, it has continued to be transformed, including infra-red television transmission, stereoscopic (3D) television, simultaneous sound-and-vision 30-line television transmission, transatlantic satellites, and more modernly, digital Tv transmission (National Science and Media Museum, 2011). 

Undeniably it has gone through massive development throughout its existence. Despite all the technology progression, including going from mechanical televisions to electric televisions (bebusinessed, 2018), TVs popularity continued to grow throughout the century. Media companies adapted to keep themselves relevant, including the economics of the industry shifted, from paying weekly for video-content ‌(The List Love, 2014), to paying an annual fee for a TV license (BBC Press Office, 2015). And because of this, instead of dying it thrived. 

Digital revolution of the 21st-century has made TV adapt and continue adapting for modern audiences, who have new needs. Broadcast television consists of both satellite and cable transmissions (Musburger and Kindem, 2009, p.8) however some broadcasted networks allow shows to be attainable by internet services, that gives access to shows after they have broadcasted. For instance BBC a major broadcasting service additionaly has the online service BBC Iplayer 

(National Science and Media Museum, 2011). This features on-demand 'catch-up' of broadcasted episodes, allowing consumers to watch traditional broadcasted shows in their own schedules.

Broadcasted programs that allow more accessibility to their shows through on-demand service are more likely to flourish. 

 and prefer to multi-task. If shows are only acessiable that the time they broadcast, it may hinder their viewing rates. 

BBC- the change

Moving on from the traditional- Professionals and talents

'in the UK, the traditional way is to get a broadcaster (such as ITV, BBC, Channel 4, Sky etc.) to fund your productions before you begin filming.'(Brown and Duthie, 2016, p.29)

'Daytime programs typically receive smaller budgets than prime time evening shows.' (Owens, 2016, p.29

'Because of the way which children can access shows on multiple platforms, on Iplayer and via youtube from all over the world, they are making their own schedule... this making a lot more Uk shows watched.' (Brown and Duthie, 2016, p.72) 

-'Historically, it costs thousands of dollars to broadcast your program through the local television station to your local community. If you wanted to transmit it nationally, that would be extremely expensive.' (Owens, 2016, p.392).

how is the experience effected/ modern audiences 

The importance of Audience research and Tami 

'The nature and preference of the audience can be used to determine a project's format, subject matter, and structure, as well as the budget.'(Musburger and Kindem, 2009,p.3)

Commercial  producers and distributors often rely on market research to estimate audience size and the preference of audiences that might be drawn to a particular subject.'
(Musburger and Kindem, 2009,p.3)
One should distribute where the target audience is (Musburger and Kindem, 2009,p.3)

'Knowing how and when to reach prospective consumers is the Holy Grail of audience measurement and helps media companies and brands make the right planning and programming decisions.  (The Nielsen Company, 2019)

Is it still relevant

Tv will remain, but it must continue to adapt.