ITV - the people’s channel : ITV 50

Cherry, S. (2005). ITV - the people’s channel : ITV 50. 1st ed. London: Reynolds & Hearn.
‌(Cherry, 2005)

Notes:
Earn money by advertising or subscription costs. 'free-to-view services funded by advertising' (Cherry, 2005, p.297).

quotes 

'advertising is the lifeblood of ITV. Selling airtime to advertisers is what pays ITV's way' ‌(Cherry, 2005, p.145).

ITV sells 1.6 million commercial slots a year, which brings in 1.8 billion, substantially less than the BBC's licence income or what is now paid nationally for subscription channels. its a competitive market place' (Cherry, 2005, p.145).


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