The television handbook

Orlebar, J. (2011). The television handbook. 4th ed. London ; New York: Routledge.
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(Orlebar, 2011)

 Notes:
traditional television will remain; it is often discussed on social media platforms, live viewings are important to shows such as competitions, across all age groups  (Orlebar, 2011, p.4). 

 Technolgy only changes viewing habits and content.

 media doesn't die it flourishes with new technology

modern viewer prefer to be their own schedulers (Orlebar, 2011, p.4). 

 modern views multi-task  (Orlebar, 2011, p.5). 

 multimedia need to cross finance.

 TVs embedding of everyday life 
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 Quotes:

 'the story in the second decade of the first century is that all around the world there is a resurgence of interest in traditional broadcasted television but it is being accessed differently' (Orlebar, 2011, p.4)

 'Television is able to live confidently alongside services, video on demand and social networking sites'  (Orlebar, 2011, p.4)

 'Internet is apart of the future for the delivery of television.. some quality television programmes will still be broadcasted in the next decade' (Orlebar, 2011, p.5). 

'broadcasted television will continue to be the mains form of information and entertainment for most people around the world. However, the way audiences use and receive this content will change to a more interactive mode' (Orlebar, 2011, p.5). 

 'Internet can now be the personal video recorder streaming programmes to self-schedule audience on their home television sets, as well as their mobile phones or Ipads'

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