Updated chapter one

In the 21st century, TV has bloomed from broadcasted networks into an overcrowded competitive market, between broadcasting traditional linear television, streaming services and new social media Platforms made for distributing video content. As seen in figure 2 the industry is saturated with streaming sites, with more than 67 streaming sites currently.

 

Figure 2

The number only continues to grow with new streaming services such as ‘Britbox’ that has just launched on the 7th of November (Dowell, 2019) and Disney+ that will be accessible to Uk audiences in 2020 (Watson, 2019). Each Streaming site has a vast library of content. Additionally, the Tv industry is not only overflowing with internet streaming services, but also broadcasted television that is as equally saturated, as claimed by (Anthony, 2017) there are ‘hundreds of [television channels] available’. With such a ‘busy’ market place, animators need to be critical where it is best to distribute their animated products.

1.2 Audiences

Tv must meet consumers needs, which broadcasting is failing to do so.

(Kennemer and Cohen, 2019) Suggests that broadcasted television, such as cable takes away your freedom and choices; 'spoon-feeding' you content and programs. However, audiences prefer to be their own scheduler. Which streaming allows with its on-demand content. Streaming is the popular way to watch tv, feeding to audiences needs more than broadcasting does. 
 As (BBC NEWS, 2019) comments, streaming’s popularity is increasing at the downfall of traditional, scheduled TV. While broadcasting is currently dominating (The Nielsen Company, 2019) statics confirms streaming is a significant competitor.

Undertaking research, (see appendix A) I found that the majority those who still had broadcast television, rarely use it. And those who did used it with streaming sites.

However, when analysing these results I found age to be a factor.

1.3 Industry

Creatives in the entertainment industry are worried about the viability of TV, feeling threatened by new services available (Adalian and Maria Elena Fernandez, 2016.) Traditional Tv

2.3 How is TV adapting?

 Digital revolution is full of change in the 21st-century, which brings broadcasted networks competitors. Hewgill (2019) describes the industry as 'A battle for your screen time'. However, networkers who still broadcast have learnt how not just to make their television shows survive competition, but how to flourish with the new streaming market.

For example,  

'digital technology has changed the economics of TV once again. The democratization of production resources, near zero-cost distribution and crowdsourcing (along with crowdfunding), means