social media

From my research, it's been highlighted that social media presence is a must; not only does it act as an easily accessible online portfolio, but is a way to self-promote, brand and network. It can be an extremely useful tool for starting a career. 

When researching for my dissertation on the distribution of moving image; I found useful information on what social media had to offer.

Disadvantages:
ads, which may affect the professionalism of my identity.

Advantages:
 Paid distribution could work in my favour for advertising, paying for advertisement of my work or 'business', is shown to the right clientele by paying to show to a certain demographic.

overall note:
Facebook, Instagram and other traditional social media platforms are good for branding but should not be the main site; as (H,2019) states You can use 'owed distribution' to exhibit your work, to promote your video, yourself on multiple social media platforms. This reflects its usefulness for drawing attention-


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keynotes from my research:

( H., G. (2019). Paid Video Distribution: Why You Need It and How to Use It. [online] Lemonlight – High-Quality, Affordable Video Production. Available at: https://www.lemonlight.com/blog/paid-video-distribution/ [Accessed 26 Sep. 2019].

(H, 2019)  )

Owned distribution: posting to your own social media and contacts/subscribers, for example, Instagram, youtube, blogs.  (H, 2019) 

- Earned Distribution: Being noticed and featured in magazines etc (H, 2019) 

- paid distribution (H, 2019) 

The good about social media:

-Good for reaching certain target audience demographics (but only when you do paid distribution -paying for advertising.) (H, 2019) 

-You are able to promote your video (H, 2019) 
-There is flexibility with payment and the amount of views you desire. Which could be much better for the independent. (H, 2019) 

The bad:
Best for advertising; perhaps not shows.

'Most platforms and websites use some form of paid distribution; it’s how we as consumers are able to access their content for free. And it’s also why so many websites put up anti-ad blockers on their pages because the revenue they get from paid advertising is their bread and butter.'
Most websites cost the producer to distribute. Despite the audience getting to watch for free, there is a high likely ness they will be interrupted by adverts. Which can wreck the viewing experience, making it bad for both producers and consumers. 

'Using demographic tools like search engine optimization or demographic targeting on Facebook or LinkedIn, you’re able to promote your video to the exact audience you’re looking to attract.'

'Take advantage of each platform’s unique ad-targeting features, like boosting posts to users who like similar content, or promoting posts to specific demographics based on their job titles and income levels.'

'he platform that will likely give you the most success is Facebook, as 95.8 percent of social media managers surveyed said Facebook ads gave them the best ROI of any social platform.'

West, C. (2018). 18 Instagram Stats Every Marketer Should Know for 2018. [online] Sprout Social. Available at: https://sproutsocial.com/insights/instagram-stats/ [Accessed 2 Nov. 2019].

‌(West, 2018)

With a heavily active user base (500 million people access the app daily), there are tons of opportunities for users, influencers and businesses alike. 80% of accounts follow a business on Instagram

Instagram management tools are designed to help you schedule posts, manage comments, monitor hashtags, run reports and more with ease. Instagram is a great platform for reaching your audience through both organic and paid means, and there are two million advertisers proving this each month.

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