Locals news report on streaming
2019 The Nielsen Company (US) (2019). The Nielsen Local Watch Report. [online] Nielsen.com. Available at: https://www.nielsen.com/us/en/insights/report/2019/the-nielsen-local-watch-report/ [Accessed 16 Sep. 2019].
(2019 The Nielsen Company (US), 2019)
streamer v.s no streamer.
Information I have found:
facts:
Quotes:
'With 65% of homes now having access to an enabled internet-connected device or smart TV (and growing), the report dives into video streaming behavior and how it’s affecting local stations, programmers and advertisers.'
'As of May 2019, 134.2 million (56%) of U.S. adults streamed non-linear video to their TV set through an internet-connected device or smart television. Compared with just two years ago, 40 million more Americans are streaming content to their TV sets. As reach continues to grow, frequency is increasing as well. The average adult now spends 11 days streaming each month (up from nine days in 2017) and they’re spending more minutes per viewing session.'
'Streamers have a huge value proposition—they are younger, and many have children in their homes. They’re also more likely to be college graduates who are employed and earn a higher income than non-streamers. Streamers are also big consumers of local news and seek out local content wherever they are, with 38% streamers accessing local news on social sites vs. 25% non-streamers; 34% streamers listen to local on internet radio vs. 19% non-streamers; 69% streamers access weather on a device vs. 47% non-streamers. Also, 82% of adult streamers watch linear broadcast stations, and almost 90% watch linear cable networks.'
(2019 The Nielsen Company (US), 2019)
streamer v.s no streamer.
Information I have found:
facts:
- 65% of U.S homes have 'internet-connected device or smart tv'
- 134.2 million of U.S streamed 'non-linear video' using internet-connected devices or smart televisions, to tv sets- This is 40 million more than two years ago.
- 11 days a month on average adults are streaming and spreading more 'minutes per a viewing session'
- there is a high percentage of those who stream using the internet convergence (internet radio, social sites, e.g.) to those who are non-streamers. This shows a correlates of behavior between the two- those who use the internet, will use it for many and a variety of needs, whereas those who don't stream use the internet a lot less. This perhaps could highlight a relationship of streamers v.s non-streamers with their use of internet devices; and what their differences are. for example, there could be a link between age ranges, those who grew up in the digitalized world v.s those who are in older generations did not, it could be to do with money, and who has access to what.
In summary, what I have learned from this source is that:
more than half of the US population has access to streaming technology, with 134.3 million using streaming technology, a massive increase from two years ago. It's becoming more popular, and accessible. those who have a regular use with the internet for other users tend to stream more.
Quotes:
'With 65% of homes now having access to an enabled internet-connected device or smart TV (and growing), the report dives into video streaming behavior and how it’s affecting local stations, programmers and advertisers.'
'As of May 2019, 134.2 million (56%) of U.S. adults streamed non-linear video to their TV set through an internet-connected device or smart television. Compared with just two years ago, 40 million more Americans are streaming content to their TV sets. As reach continues to grow, frequency is increasing as well. The average adult now spends 11 days streaming each month (up from nine days in 2017) and they’re spending more minutes per viewing session.'
'Streamers have a huge value proposition—they are younger, and many have children in their homes. They’re also more likely to be college graduates who are employed and earn a higher income than non-streamers. Streamers are also big consumers of local news and seek out local content wherever they are, with 38% streamers accessing local news on social sites vs. 25% non-streamers; 34% streamers listen to local on internet radio vs. 19% non-streamers; 69% streamers access weather on a device vs. 47% non-streamers. Also, 82% of adult streamers watch linear broadcast stations, and almost 90% watch linear cable networks.'
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