Modern research into TAMi

Into researching about Tami, I have found a website of a US company that does television Audience measurement, I hope with this source I can find more modern information on technologies and statics on the current market between each distribution chain. 

This is much-updated information compared to 2009, 4th edition 'introduction to media production' where it suggested it was near impossible to know who was watching and their behaviours. Now Tami is much more advanced, advertisers know more about which time for an ad is more valuable to them, reaching their target audience. it relishes in the fact planning is made easier for advertisers, aka broadcasters' clientele. This shows that television (both cable and broadcast) has modernized and is still current. Tv time is still very attractive to advertisers/brands, therefore it is still a high revenue for programmers, which allows producers to still have a profitable chance at being able to exhibit their work threw television. 
Tv is still relevant, even if you do not watch a program from directly the tv screen...with phones you have unlimited access to tv shows; with programs such as 'BBC Iplayer' which holds all recent broadcasts. 

https://www.nielsen.com/bh/en/solutions/measurement/television/

date viewed: 15/9/19

The Nielsen Company (2019). Television Measurement | Television Ratings | Nielsen. [online] Nielsen.com. Available at: https://www.nielsen.com/bh/en/solutions/measurement/television/ [Accessed 15 Sep. 2019]. (The Nielsen Company, 2019)   quotes: 'Today, viewing video is a personal and mobile experience—anytime and anywhere. This media fragmentation is both a challenge and an opportunity.' 'This measurement breadth allows clients to plan programming and advertising for their ideal audience. That great lipstick ad you saw during your favorite reality show—that was no accident—it was informed by big data.' 'Electronic and proprietary metering technology is at the heart of Nielsen audience measurement. In addition to capturing what channels viewers are watching on each television set in the home, our meters can identify who is watching and when, including “time-shifted” viewing—the watching of recorded programming up to seven days after an original broadcast.' 'We measure viewing using our national and local people meters, which capture information about what’s being viewed and when, and in the major U.S. markets, specifically who and how many people are watching. To measure video content viewed on mobile devices, we have expanded our panels to incorporate census-style data from third parties to capture the breadth and depth of consumer usage.' Nielsen delivers a constant, real-time stream of information, revealing tuning behavior during programs and commercials. We can tell clients which commercials are being watched, as well as which ones have the strongest engagement and impact. We analyze which position in the program or commercial block is most effective for a specific brand and which markets will create the best return on investment for brands. 'Knowing how and when to reach prospective consumers is the Holy Grail of audience measurement and helps media companies and brands make the right planning and programming decisions. Choosing what programs will be the biggest hits is still up to the consumer, but deep intelligence into viewing behavior can improve both return on investment and brand reputation.' 'While broadcast, cable, and other TV options maintain their dominance from a video viewing perspective, there’s no denying the growing reach of streaming across the U.S. But that growth is far from homogeneous across regions and markets. '