'App Annie'

https://appfollow.io/blog
Go to the profile of Liz Feller
Liz Feller

My notes:
Making things personal is important to modern consumers
Quotes:
In this year’s Mobile Growth Survey, 31% of respondents indicated that their biggest cross-platform challenge is creating consistent, seamless experiences between platforms and channels. With more devices, channels, and system updates than ever, seamlessly driving users into the app is a challenge all mobile marketing teams face — which poses a major threat to mobile growth in the months and years ahead.
In addition, these fragmented experiences create a number of issues for marketing attribution. Of the same Mobile Growth Survey respondents, 41% said their biggest cross-platform challenge is accurately attributing user journeys across multiple touchpoints. Legacy attribution tools were designed to passively measure just one channel or platform, which leads to inaccurate campaign performance measurement, business decisions based on bad data, and ultimately wasted marketing spend.
Companies that want to thrive in this mobile-first, cross-platform world must first solve these challenges.

What is Deferred Deep Linking?

Before we dive into the ways deep linking can solve many challenges, let’s quickly review how it works.
When implemented effectively, deep linking creates a seamless customer journey from any channel (email, mobile web, paid ad) into an app.
This is incredibly important because it delivers a continuous, personalized experience rather than defaulting to a generic onboarding flow 
 Cross-platform web-to-app Smart Banners help brands convert organic mobile web visitors into app users — where they are 3X more likely to engage and convert. 

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