Facebook is opening up ways for video creators to make money

(Castillo, 2018)
Castillo, M. (2018). Facebook is opening up ways for video creators to make money. [online] CNBC. Available at: https://www.cnbc.com/2018/03/19/facebook-opening-up-ways-for-video-creators-to-make-money.html [Accessed 13 Oct. 2019].
My notes:
Facebook relies on advertisers for their creators to make money.
This has been made easier for advertisers and content creators by letting creators make accessible portfolios (Castillo, 2018). 

Facebook is trying to help everyone from beginners to professionals with using facebook watch as a platform to distribute videos (Castillo, 2018). 

Fb W  also gives the creator more control over the content, unlike on-demand streaming sites and traditional broadcasted tv (Castillo, 2018). 

Quotes:
Facebook is making it easier for video creators to make money on its platform, further luring them away from competitors like YouTube.
The company announced in a blog post on Monday that it’s rolling out a paid subscription feature and ways for advertisers to find sponsorship opportunities for its creators over the next few months. The tests will begin with a small group before expanding widely.
“As creators spend more time making content and engaging with their fans, they want to be able to earn money for their work,” Fidji Simo, vice president of product and Sibyl Goldman, director of entertainment partnerships, wrote. “We plan to offer a range of monetization options to serve the wide range of creators at various stages of their journeys.”
Currently, Facebook video creators can include sponsored content, and ad breaks are included in for some creators making shows for premium video section Watch.
The new options will give viewers a way to pay creators monthly for additional content, including more exclusive clips and a badge to show they are a “supporter.” In addition, a new feature will help connect companies and video creators for branded content. Creators will be able to create a portfolio showing off what kinds of content they can make, and advertisers can search and find the right fit.
Other updates for creators include a system for them to manage content rights, a way to designate top fans and an expansion of the Facebook Creator app for Android users.
‌

Comments

Post a Comment

Popular posts from this blog

Image
Breaking into the film and television industry without the right connections can be nearly impossible.  You may have a great idea for a cartoon series, but unless it reaches the right hands, it will not get produced. However, under the right circumstances, and with luck, you can see your great idea transform into a television series. Write your series' pilot script. Do not "marry" your first draft. Send it to friends and colleagues for feedback to perfect your pilot. Continue rewriting until you have a solid draft. Protect your script by registering it with the Writers Guild of America (WGA). Compile a list of agents. Search different agency sites, and research literary agents who specialize in representing television writers for animation. While most agencies will be in Los Angeles, other agencies specializing in animation can be found in New York, and smaller agencies can be found in various cities across the country. Once you complete your list of agents, call ...
Read more