More on 'pieces of us' Music video and about Instagram IGTV

my notes:

My point from the quote:-  (Loren, 2019) mentions about 'Facebook Watch'; a social media site that is apparently trying to copy the aspects of Netflix; I would like to research further into this. 
Original Quote:' The goal of IGTV is to be more like YouTube and less like Netflix (after all, that’s what Facebook Watch is for)'(Loren, 2019).

Professional Singer, songwriter, instrumentalist, 'King princess' and Mark Ronson, who has been awarded multiple awards and an MTV VMA have created a collaborative piece (Holt, 2019). 

My point from the quote:
Original Quote:-'IGTV, Instagram’s New Video Platform + App' (Loren, 2019).

My point from the quote: Instagram is transforming the television experience onto social media Loren, 2019).
Original Quote:-IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience'(Loren, 2019).

For Instagram IGTV:


My point from quote:Instagram has the potential to show tv programs, as it supports current technology such as 4k, it has the ability to show content that is up to 60 minutes long, where an episode is normally anything between 10-40 minutes in length, and additionally it can do both vertical and landscape video giving more potential producers (Loren, 2019).  
Original Quote:'IGTV supports 4k vertical and landscape videos that are at least 15 seconds long and can run up to 60 minutes' (Loren, 2019).


My point from the quote: 
Original Quote:' see your audience retention rate, which is how many people watched your video all the way to the end, and you can even see a drop-off graph which shows you at what point people are swiping away from your video' (Loren, 2019). 

My point from the quote:
Original Quote: 'you’ll be able to see your views, likes, and comments' (Loren, 2019). 

My point from the quote:

Original Quote:'15 minutes when uploading from a mobile device and 60 minutes when uploading from the web'(Loren, 2019). 

My point from the quote:

Original Quote:'Viewers can like or comment on IGTV videos while they’re watching them, similar to how you can interact with Facebook videos'(Loren, 2019). 

My point from the quote:

Original Quote:'Just like when you turn the TV on and a show starts playing right away when you open the IGTV app, a video will automatically start playing'(Loren, 2019). 

My point from the quote:
Original Quote:'Even though you won’t be seeing your favorite TV shows on IGTV, Instagram is trying to make the overall experience a lot like traditional TV' (Loren, 2019).

My point from the quote:

Original Quote:'Vertical videos work great for creators who want to be up-close and personal with their audience; but landscape also has its strengths, especially when it comes to formats like dance and sports which are high motion and often feature a handful of people in the frame' (Loren, 2019).

My point from the quote:

Original Quote:'There are also no ads — yet. “Right now we’re focused on building engagement,” Instagram CEO Kevin Systrom said in a press conference after the launch.  “But that’s obviously a very reasonable place to end up. There will be a way for creators to make a living.”'(Loren, 2019).

My point from the quote:

Original Quote:'By 2021, mobile video will account for 78% of total mobile data traffic, and Instagram is betting big on mobile video with the launch of IGTV'(Loren, 2019).

My point from the quote:

Original Quote:'because of mobile video, the amount of time teens spend watching TV has decreased by 40%!

IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience'(Loren, 2019).

For Prosumers:

My point from the quote:

Original Quote:'Everyone who has an Instagram account can create their own IGTV “channel,” which is where all your IGTV videos will live'(Loren, 2019). 

My point from the quote:

Original Quote:'You can just film on your phone, edit it in iMovie, and then upload it to your channel! (Loren, 2019).

My point from the quote: There is a removal of restrictions and barriers, such as needing a certain quality and standard of video prodocution, that a broadcaster would aspect

Original Quote:'The format makes it easy for anyone to feel like they can start creating, and instead of the pressure to create professional videos on a camera, vertical video naturally encourages you to record on your phone instead' (Loren, 2019).

My point from the quote: Prosumers will eventually be able to earn money off the videos they upload, it is no longer just a profession for the professionals; as the CEO of Instagram comments, "There will be away for creators to make a living" which is not standard to those with qualifications, but anyone who can get views (Loren, 2019).

Original Quote:'There are also no ads — yet. “Right now we’re focused on building engagement,” Instagram CEO Kevin Systrom said in a press conference after the launch.  “But that’s obviously a very reasonable place to end up. There will be a way for creators to make a living.”' (Loren, 2019).

My point from the quote: Instagram is making the viewing experience more social, in a digital way

Original Quote: 'share IGTV videos with your friends through Instagram Direct' (Loren, 2019).

My point from the quote:

Original Quote:ITV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience'(Loren, 2019).

Against Instagram IGTV:

My point from the quote:  (Loren, 2019) Comments that IGTV is not trying to be a streaming site,  that streams professional programming, but more like Youtube, a platform for Prosumers (for example, vloggers- video bloggers.)
Original Quote:'The goal of IGTV is to be more like YouTube than Netflix'(Loren, 2019). 

My point from the quote: 
Original Quote:'The goal of IGTV is to be more like YouTube and less like Netflix (after all, that’s what Facebook Watch is for)'(Loren, 2019).

My point from the quote:
Original Quote:'15 minutes when uploading from a mobile device and 60 minutes when uploading from the web'(Loren, 2019). 

For convergence:

My point from the quote:
Original Quote:'Vertical video also makes for a better mobile experience'(Loren, 2019).

My point from the quote:  Instagram is connecting its different aspects of media forms into one; making it accessible in a variety of ways, for example being able to watch its tv-like videos from IGTV on the traditional Instagram App (Loren, 2019).

Original Quote:'You can watch IGTV videos on Instagram '(Loren, 2019).

My point from the quote: Instagram is expanding its current mobile platform of social media and photography, by bringing in a 'traditional tv experience' to its new add on 'IGTV'; changing the way audiences can access and experience tv (Loren, 2019).
Original Quote:-IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience'(Loren, 2019).

Research:

Reference:

http://www.flickofthefinger.co.uk/category-music-news-reviews-and-releases/2019/mark-ronson-pieces-of-us-feat-king-princess-world-first-interactive-instagram-music-video/

Holt, S. (2019). Mark Ronson’s World First Interactive Instagram Music Video - Flick Of The Finger. [online] Flick Of The Finger. Available at: http://www.flickofthefinger.co.uk/category-music-news-reviews-and-releases/2019/mark-ronson-pieces-of-us-feat-king-princess-world-first-interactive-instagram-music-video/ [Accessed 6 Oct. 2019].

‌(Holt, 2019)

Quotes

Most recently Mark collaborated with Miley Cyrus, Camila Cabello, Lykke Li, YEBBA and more for his upcoming fifth studio album Late Night Feelings, which was released in June to rave reviews.

He is currently based in Los Angeles where he operates his record label, Zelig Records, home to fast-rising star King Princess. To date, Ronson has 1 Academy Award, 7 Grammy Awards, 2 Brit Awards, 1 Golden Globe Award and 1 MTV VMA Award to his name.

Born and raised in Brooklyn, NY, King Princess is a vocalist, multi-instrumentalist and songwriter. The product of a musical family, she spent much of her childhood tinkering on the vintage Neve board in her father’s Brooklyn studio, learning guitar and piano along the way.  Her 2018 debut single, an ode to untold queer histories titled “1950,” became an overnight smash hit with over 200 million streams to date. The song has achieved Gold status in the United States, Canada, and Norway and is Platinum in Australia.

Reference:

https://www.highsnobiety.com/p/mark-ronson-king-princess-pieces-us/

Hore-Thorburn, I. (2019). King Princess Collabs With Mark Ronson on “Pieces of Us.” [online] Highsnobiety. Available at: https://www.highsnobiety.com/p/mark-ronson-king-princess-pieces-us/ [Accessed 6 Oct. 2019].

‌(Hore-Thorburn, 2019)

Quotes:

Mark Ronson continues to build anticipation for his forthcoming album, Late Night Feelings. Ahead of the drop, the producer has shared another sad banger called “Pieces Of Us” with  King Princess. 

Reference:

https://later.com/blog/igtv/

(Loren, 2019)

Loren, T. (2019). The Ultimate Guide to IGTV, Instagram’s New Video Platform. [online] Later Blog. Available at: https://later.com/blog/igtv/ [Accessed 6 Oct. 2019].

Quotes:

‌IGTV: The Ultimate Guide to Instagram’s New Video Platform

GTV is a place for long-form videos on Instagram, and it’s available in both the native Instagram app and the new standalone IGTV app.

IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience.

Youtube has exploded in popularity in recent years, and because of mobile video, the amount of time teens spend watching TV has decreased by 40%!

By 2021, mobile video will account for 78% of total mobile data traffic, and Instagram is betting big on mobile video with the launch of IGTV.

Anyone on Instagram can create their own IGTV channel, where they can share long-form videos with their followers.

For now, videos can be 10 minutes for most accounts, and up to one hour for larger accounts, but Instagram has said that eventually there will be no time limit.

You can watch IGTV videos in the Instagram app, in the standalone IGTV app, or by clicking the IGTV button on someone’s Instagram profile. When someone you follow posts a new video to IGTV, you’ll get a notification in the native Instagram app.

Instagram curates videos for you based on your interests and who you follow, and you can also watch trending videos on the “popular” channel! And just like you can with Instagram Stories, you can also share IGTV videos with your friends through Instagram Direct.

There are also no ads — yet. “Right now we’re focused on building engagement,” Instagram CEO Kevin Systrom said in a press conference after the launch.  “But that’s obviously a very reasonable place to end up. There will be a way for creators to make a living.”

3 Things to Know About IGTV, Instagram’s New Video Platform + App

 The format makes it easy for anyone to feel like they can start creating, and instead of the pressure to create professional videos on a camera, vertical video naturally encourages you to record on your phone instead.

Vertical video also makes for a better mobile experience, because you don’t have to rotate your phone or just watch a smaller version. I don’t know about you, but I keep my phone locked to “portrait” mode, so every time I want to watch a YouTube video it’s seriously annoying!

Instagram says the change comes because of creator feedback. “We realize this is an evolution from where IGTV started — we believe it’s the right change for viewers and creators.”

“Vertical videos work great for creators who want to be up-close and personal with their audience; but landscape also has its strengths, especially when it comes to formats like dance and sports which are high motion and often feature a handful of people in the frame.”

While creating a vertical video-only platform was an innovative move from Instagram, it was also a new format that many people weren’t used to creating. Basically, vertical video takes more time to create and edit, and it’s difficult to repurpose to other social platforms.

Even though you can upload videos up to 1 hour long on IGTV, don’t expect to be watching your favorite TV shows on it anytime soon.

The goal of IGTV is to be more like YouTube and less like Netflix (after all, that’s what Facebook Watch is for). IGTV is meant more for following your favorite influencers or vloggers, instead of the Hollywood elite.

Instagram is trying to take a piece of YouTube and Snapchat’s pie by luring teen influencers like Bryce Xavier and Lele Pons over to IGTV, and many prominent social media + Youtube influencers were part of the IGTV launch.

“Instagram is focusing its efforts around web celebrities that made their name on mobile rather than more traditional, old-school publishers and TV studios that might come off too polished and processed,” notes TechCrunch.

“The idea is to let these creators, who have a knack for this style of content and who already have sizeable Instagram audiences, set the norms for what IGTV is about.”

You can just film on your phone, edit it in iMovie, and then upload it to your channel! And while we will definitely be creating some high-quality IGTV videos, it really doesn’t have to be anything fancy if you don’t have the time. 

Even though you won’t be seeing your favorite TV shows on IGTV, Instagram is trying to make the overall experience a lot like traditional TV.

Everyone who has an Instagram account can create their own IGTV “channel,” which is where all your IGTV videos will live (separate from your regular Instagram bio + Instagram Stories Highlights).

Just like when you turn the TV on and a show starts playing right away when you open the IGTV app, a video will automatically start playing.

Viewers can like or comment on IGTV videos while they’re watching them, similar to how you can interact with Facebook videos.

• “For You” is a collection of videos that Instagram thinks you will like, made up of people you follow and Instagram’s own machine learning.
• “Following” is a collection of videos from all the people on Instagram that you’re already following. Which is a good time to mention that if someone follows you on IGTV, they’ll be following your regular Instagram account too!
• “Popular” features all of the trending videos on IGTV, most likely ranked by popularity

• Video format: MP4
• Length: Videos must be at least one minute long. The maximum length of your video can be is 15 minutes when uploading from a mobile device and 60 minutes when uploading from the web
• Size: 650MB for videos less than 10 minutes; 3.6GB for videos up to 60 minutes
• Orientation: vertical (portrait) or horizontal (landscape)
• Aspect ratio: Instagram recommends that vertical IGTV videos should have an aspect ratio of 9:16, while horizontal videos should be 16:9
• The goal of IGTV is to be more like YouTube than Netflix. And that’s why so many influencers and vloggers have already taken to the channel. 
• When you click on “View Insights” you’ll be able to see your views, likes, and comments
• You can also see your audience retention rate, which is how many people watched your video all the way to the end, and you can even see a drop-off graph which shows you at what point people are swiping away from your video.
• IGTV supports 4k vertical and landscape videos that are at least 15 seconds long and can run up to 60 minutes. If you’re wondering what size IGTV videos are, they’re a 16:9 aspect ratio (the same as Instagram Stories).