My points I plan to write about IGTV and social media as a distributer
IGTV is arguably for the prosumer, and not for professional distributing; however official music videos, such as professional singer, songwriter, instrumentalist, 'King Princess' and Mark Ronson's, (who has been awarded multiple awards and an MTV VMA) collaborative piece 'Pieces Of Us' (Holt, 2019), have been released using this new platform.
And undeniably, there is potential for episodic programming to be released this way in the near future. Currently, it supports modern technology such as 4k, which has a cinematic high-quality (Cohen, 2019), it has the ability to show content that is up to 60 minutes long (Loren, 2019),
where an episode is normally anything between 10-40 minutes in length,
MENTION PREVIOUS RESEARCH INTO TELEVISION
and additionally, it can distribute in both vertical and landscape videos giving more creative and technical options for producers (Loren, 2019).
Instagram is shaping the future of Tv, in a way producers create and distribute content, and the overall viewers exhibiting the experience of the tv,
by Instagram transforming the television experience onto social media, it becomes a mobile experience, for both creators and viewers (Loren, 2019). An example of this by professionals is the music video; 'Pieces Of US', which was not only distributed on social media apps tended for mobile devices, but was also produced using mobile phones; including production and post-production.
However, by making it a mobile experience, in producing and distributing and viewing aspects, it begins to blur the lines between professional producer and prosumer. It becomes accessible to all, anyone with an Instagram account can contribute to uploading content on to the site, which becomes public (Loren, 2019).
What further blurs the lines between professional and amateur, is that it can become a profession for either, prosumers will eventually be able to earn money off the videos they upload, it is no longer just a profession for the professionals; as the CEO of Instagram comments, "There will be away for creators to make a living" which is not standard to those with qualifications, but anyone whom uploads and receives views (Loren, 2019).
This is arguable between all Internet-based platforms now advancing into distribution, for example, youtube, facebook, and Instagram; as (Musburger and Kindem, 2009, P. 6) points out, the internet is low costing for producers and is easily accessible.
And undeniably, there is potential for episodic programming to be released this way in the near future. Currently, it supports modern technology such as 4k, which has a cinematic high-quality (Cohen, 2019), it has the ability to show content that is up to 60 minutes long (Loren, 2019),
where an episode is normally anything between 10-40 minutes in length,
MENTION PREVIOUS RESEARCH INTO TELEVISION
and additionally, it can distribute in both vertical and landscape videos giving more creative and technical options for producers (Loren, 2019).
Instagram is shaping the future of Tv, in a way producers create and distribute content, and the overall viewers exhibiting the experience of the tv,
by Instagram transforming the television experience onto social media, it becomes a mobile experience, for both creators and viewers (Loren, 2019). An example of this by professionals is the music video; 'Pieces Of US', which was not only distributed on social media apps tended for mobile devices, but was also produced using mobile phones; including production and post-production.
However, by making it a mobile experience, in producing and distributing and viewing aspects, it begins to blur the lines between professional producer and prosumer. It becomes accessible to all, anyone with an Instagram account can contribute to uploading content on to the site, which becomes public (Loren, 2019).
What further blurs the lines between professional and amateur, is that it can become a profession for either, prosumers will eventually be able to earn money off the videos they upload, it is no longer just a profession for the professionals; as the CEO of Instagram comments, "There will be away for creators to make a living" which is not standard to those with qualifications, but anyone whom uploads and receives views (Loren, 2019).
This is arguable between all Internet-based platforms now advancing into distribution, for example, youtube, facebook, and Instagram; as (Musburger and Kindem, 2009, P. 6) points out, the internet is low costing for producers and is easily accessible.
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